I just came across a new marketing campaign that Michael Badger has put together, and I have to say it is one of the most innovative campaigns I have seen in a very long time. I have a feeling that this thing is going to take off and turn into a huge viral explosion - one that we will all remember for a long time!
What works about it is that there is a very compelling hook - he is offering to GIVE you a free monthly income with no buying, selling or recruiting. At first I thought that it was just another hyped up website, but after I read only a few lines of the copy on the main page, I realized that this one might actually be different.
Michael very quickly gets into the nuts and bolts of exactly how he is going to accomplish the task of giving so many people a monthly income. It is basically a profit sharing model. He is going to be launching a new membership site offering small business owners and marketers a service in a few months. It is from that service that he will allocate funds to be divided among a pool of people. All you have to do to be part of the pool is sign up now to receive his newsletter and announcements about the upcoming service.
And that's it - you just sign up and you will receive part of his profits.
It's a pretty cool idea really. In essence what he has done is taken the portion of his budget that would have gone into advertising and put it into getting the word out about his service in a big way.
It's an interesting campaign that you may as well sign up for - it's free after all. Or, just take a look for the innovative marketing idea Michael has put together.
http://www.michaelbadger.com/index.php?rid=2940
